The Home of the Rattlers

Friday, June 19, 2009

Grand Finale..

Thank you all for visiting our blog, and sharing your comments and opinions. This will be our final blog entry. :( We have all enjoyed sharing our opinions on different topics, and hearing your opinions in return. Each comment to one of our blog posts has given our team feedback on what people really think about Florida A&M University, the media, and the new Multipurpose Teaching Center Gym. Your comments helped us with our individual events, and shaped how we planned them. We understood what you liked and disliked, and we took all of it into consideration when we completed each of our assignments.

Each of our events focused on fictitious social events happening on FAMU's campus. I was directed to plan an event showcasing FAMU's student media. With the comments made to my posts I realized the importance of having people of color in the media. People notice when a commercial, TV station or any other media outlet is missing someone of color. Hearing your opinion helped me to choose who I wanted to speak, make presentations, and guide workshops for my event. Ebony said her blog post comments helped her to see peoples views on the new gym vs. the recreation center. She realized how many people are into blogs now and how important it is to post your blog early to draw people to it. She also learned how essential blogging is to PR. Ajonelle said her blog post comments helped her to see people's perception of FAMU, and the importance of HBCU's. It helped her with her event because she realized bringing people together from an HBCU can help bring the moral and school pride up between alumni, stakeholders, and current students.

This entire blogging experience was a great idea. As PR professionals this is something we must do everyday and maintain to help our businesses prosper. Blogging is essential to PR. It lets us know what issues or concerns people may have with the companys we work for. Technology and media is forever changing and as PR profeesionals we must keep up with them. Thank you for your time and your comments.

Our finalquestion for you is What do you think about the amount and level of PR for FAMU? Do you think the school is being fairly represented in the media, and what do you think the Media Relations department can do to better the image of the school?

Thursday, June 11, 2009

FAMU New Gymnasium vs. FAMU Recreation Center

Florida A&M University is definitely improving inspite of previous setbacks. FAMU has not only secured its accreditation, but they have now built a multi-million dollar gymnasium. The Multipurpose Center Gymnasium sits nearly 10,000 fans and will be home for the Department of Health, Physical Education and Recreation and the Men's and Women's basketball programs. The state-of-the-art facility houses classrooms, a dance studio, a computer with 24 work stations, a TV production room, banquet room, indoor track, a swimmex pool and an examination and treatment area just to name a few.

However in Summer 2006, FAMU Recreation Center opened. Its facilities consist of The "Energy Bar" which provides a wide variety of nutritious and refreshing juices, smoothies and wraps to satisfy even the most hearty pre-or post-exercise appetite. Resistance and Cardiovascular Training Areas, which is equipped with 12 TVs and allows you to tune-in to your favorite shows while you get in shape. A Group Exercise Studio, which offers a large and aesthetically pleasing space, which is sure to meet your group fitness needs.FREE One-On-One Personalized Fitness Orientations,FREE Body Composition Testing, FREE Group Exercise Classes, FREE Regularly Scheduled Health, Fitness & Resistance Training Educational Seminars, FREE Wireless Internet Access and Professional Massage Therapy which is a paid service.

My question to you is, do you feel The Multipurpose Center Gymnasium will attract more people than the FAMU Recreation Center ?

Wednesday, June 3, 2009

Where has all the color gone?

Every time I turn on the television, look at an advertisement, or pay attention to any form of media, I notice the lack of color plaguing our consciousness. African Americans have made a tremendous impact on the media industry within the last 30 years. We appear and sometimes dominate anchor positions on news programs, television talk shows, plays, production companies and more. African Americans direct hit movies, take leading roles, and in the last 5 years won Oscars for extraordinary performances.
Even with all the accomplishments of my race, I am still fascinated with the appearance of people chosen to represent African Americans in the public eye. I have been approached by people of other races on numerous occasions, and most are surprised when they hear me speak. “You're not like a normal black girl” “You're not really black person, you speak and act different.” Then I have to bite my tongue, and ask the person what exactly is a ‘real’ black person. Most black people that are placed in advertisements or positions to be seen are mostly lighter skinned, mixed race or seen as ignorant, or too comedic to take seriously and incapable of intelligent conversation. Why is it that darker skinned people are limited in the media industry? Are the old prejudices of skin color, beauty and intelligence still affecting the minds of people to this day? I think so, almost every time I get excited about seeing a black person represented in the media, I become discouraged because I feel like whoever it is, does not accurately represent nor appreciate the beauty and uniqueness of my race.
The corporate people that have the power to make the decisions seem to think that it’s easier for the public to see a pretty black person with lighter skin in their advertisement then a person of darker skin. Are these occurrences the age old lighter is better mentality, or an unconscious mistake by the media industry?
What do you think, is the media industry purposely putting African Americans with darker skin in the background? Do you think it’s a conscious effort to force African Americans to have and keep a negative self image?

Wednesday, May 27, 2009

Knowing the History and why it is Important.

Classes of the State Normal College for Colored Students began on October 3, 1887 with 15 students and two instructors.

“In 1904, a very determined young black woman, Mary McLeod Bethune, opened the Daytona Educational and Industrial Training School for Negro Girls with $1.50, faith in God and five little girls for students.” (That is the very first sentence of the Bethune-Cookman history page.)

What began in 1925 as a regular football game between two HBCUs, the annual FAMU vs. Bethune-Cookman showdown has slowly transformed into one of the oldest football rivalries in the state of Florida. So large in fact that a whole weekend of festivities surrounds this game, known as the Florida Classic. Since it made its home in Tampa in 1978, and then in Orlando in 1996, more than 1.4 million fans have flocked together in this time-honored game of friendly competition. The Florida Classic has become the largest football game between two HBCUs, surpassing the Bayou Classic between Grambling and Southern and is the top attended game in our division.

However, what I see, that most usually don't think about or care to understand, is there is something that unites us in competition. There is a historical significance to each game we play. Yes, FAMU might be larger, (and better) and the more-known HBCU (did I mention the better,) but what are we if we do not know our history? Yes, to some this is just a football game, a chance to get away for the weekend and eat fried fish and sausages from vendors. But what is under-said, is the fact that before integration was forced, before Darryl Hill played Clemson University in front of 50,000 all-white fans, before we were allowed into that Alabama stadium that had been “no coloreds allowed” for so long, there was “Our Game.” “Our Band.” “Our Tradition.” .

I have always loved football. And music. And food. And well competition. And being in the midst of black people having a good time. Getting along, enjoying each others and showing pride in one another. But even more so, I love that feeling of unity and being in the presence of great history. I love sitting outside FAMU football practices, seeing the old men lean against the fence, talking about how it was in their days, knowing the players by name and their families, telling stories of how they use to pack up and drive for hours, following the team, and cooking so they could feed them when they could. HBCU’s are SO essential to our community. And its time like these, when we recognize another Florida Classic (which in recent years has been aired by ESPN, showing yet another milestone) we celebrate how far we’ve come and remember where we came from.

HBCUs are SO essential to our community. However, there is a rapid decline in enrollment to black schools. Integration has paved the way for so many, however it has had some effects as well. What would the state of education become if our black schools were to suddenly disappear? Why did you choose FAMU as your college of choice and why do you think there is a decline in HBCU enrollment these past few years?

Thursday, May 21, 2009

Introduction to FAMU's Social Spot

Welcome to the Social Spot of the #1 HBCU in the nation: THE Florida A&M University. This blog is created for our Public Relations Methods course to promote three fictitious events related to FAMU. We would love to hear your feedback, opinions, and thoughts on our ideas for our events. Our PR Methods course is designed to better our knowledge and understanding in the field of Public Relations as it relates to communication tools PR professionals use to get messages through the media to a target public(s).

We use four different texts books to enhance our knowledge. These books are as follows: Public Relations Writing: Form and Style by Doug Newsom and Jim Haynes (our main textbook), The New Rules of Marketing and PR by David M. Scott, Strategic Writing: Multimedia Writing for PR, Advertising, Sales and Marketing, and Business Communication by Charles Marsh, David W. Guth and Bonnie Poovey Short, Writing PR: A Multimedia Approach by Meta Carstarphen and Richard Wells.


The student media program at Florida A&M is composed of many talented students and I am honored to plan an event, even if it is fictitious showcasing the talent of our students. My name is Jessica McCorkle, I'm a Public Relations major Pre-Law minor at FAMU. I was born and raised in South Florida and I am excited about planning my event to showcase the different forms of student media at FAMU. I want the world to know about the many talents that bring life to FAMU's campus.


Greetings! My name is Ebony Williams and I am a fourth year PR student and elementary education minor on the beautiful campus of Florida A&M University. I am a native of Pembroke Pines, Fla where I attended Flanagan High School. I am currently employed at Miracle Years Childcare Center where I serve as lead teacher in early childhood development. My assigned fictitious event is an Open House for FAMU's New Gym.


My name is Ajonelle Poole. I am a fourth year Public Relations student from the prosperous region of Northern Virginia. My fictitious event is to organize an indoor tailgate party in the host hotel of the 2009 Florida Classic game between FAMU and Bethune- Cookman in Orlando. My event will include musical entertainment by the Marching 100 and local high school bands as well.


What are some things that you would like to see at our events, that you feel will help our turnout rates be a success?

Which FAMU Center are you more likely to use??